Doppel is a toy brand founded in the UK by two creators from Hong Kong. Our style is “cute × eerie,” inspired by urban legends, mysteries, and ghost stories. In 2025 we debut our first sofubi, Pigtails Wendy, from the original short story “Reflection.” Every character comes with its own story, illustrations, and a zine in progress.
This year, we will also bring a selection of art toys from our Hong Kong friends to share with toy collectors and toy lovers in the UK.
Instagram @doppel.toy